WORLD TOUR | IDENTITY/WEB
Creation of logo and web presence for The Loop’s World Tour for Chicago radio station 97.9-The Loop. The promotion revolves around sending a lucky listener and a guest to a foreign country to see a core artist perform. Acts have included Eric Clapton in London, Roger Waters in Barcelona, Bon Jovi in Dublin & Journey with Foreigner in Paris.

OPTIMEN | WEB
Microsite created in Flash to showcase Optimen, a men’s multi-vitamin from Optimum Nutrition. The challenge was to come up with a compelling way to illustrate all 75+ ingredients while explaining why they’re beneficial to the consumer.

DISC REPLAY | WEB
Disc Replay was looking to freshen up their web presence, while at the same time starting a new monthly promotion to offer customers. The Deal Of The Month was created to drive traffic both on the web and into the store each month.

HYDROWHEY | WEB
Microsite focusing on the latest and greatest supplement from Optimum Nutrition-Platinum Hydrowhey. As the purest whey protein on the market, it needed a web presence to match. This also included teasers, email blasts and even convention graphics after the launch.

LA INK | PACKAGING
Package design for commemorative gift celebrating the anniversary of the popular television show.

OPTIMUM BARS | WEB
With the introduction of a couple new fitness bars to their line, Optimum Nutrition decided it was time to showcase them all in one simple mini site. This was simply a place for the consumer to get information and compare the line offered. For the launch; eblasts, banners and other web advertising methods were employed.

WINE HISTORY | PUBLISHING
Magazine article detailing the rich history of wine and its progression through time.

CICERONE | ADVERTISING/IDENTITY
Advertising campaign for an international travel device. Additionally, created brand and identity.

HERBALIFE | PACKAGING
Package and Point of Purchase display for a line of healthy energy supplements from Herbalife.

DOUGLAS COUPLAND | PUBLISHING
Book jacket and interior page design for the popular novel by Douglas Coupland.

JAMBA JUICE | CORPORATE
Annual Report for the up and coming smoothie and healthy beverage kings.

ILLUSTRATION
This is simply and odds and ends area to showcase some recent illustration work. Some was done for fun, others as parts of other projects, and even more still done as freelance work. The logo in the last frame simply shows where that particular project ended up. GREY New York created the final logo.